Branding, SEO and B2B marketing, from those who execute.
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Marketing agency doesn’t work? The math nobody shows
Why the marketing agency didn’t deliver results: the numbers of a Google Ads manager from the inside, why price is scope, what is the client’s fault, how to hire better and when not to hire.
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Google Display in 2026: what changes with Demand Gen and how to use it in B2B
Google’s Display Network is moving into Demand Gen. What changes, how to migrate, how to target and exclude in B2B, what the LGPD (Brazil’s data protection law) requires in remarketing and what the alternatives are.
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How to measure your brand’s presence in AI: what can and can’t be done
AI visibility tools are not official and work with a small sample. What can really be measured: Search Console, Bing Webmaster Tools, Analytics and bots on the server.
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ChatGPT Ads in Brazil: how it works and when it’s worth it for B2B
Guide to ChatGPT Ads in Brazil: who sees the ads, how the auction works, how to write context hints, how much it costs, LGPD, prohibited categories and when it’s worth it for B2B companies.
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Branding: the emotional side nobody tells you about
In almost 25 years of branding, I learned that the hard part is never creating the brand. It is the person who built the company. Why changing a brand hurts (endowment effect, IKEA effect, loss aversion), how I know who is ready and who is not, and two real cases: one that was not implemented and another that took more than a year.
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How much SEO costs (and when it’s worth it)
SEO costs from R$ 1,000 to R$ 15,000 per month in the market; at MindBrand, from R$ 5.50 per keyword per day, with the new website included. The ranges, what changes the price, the comparison with Google Ads and the feasibility analysis that most agencies don’t do.
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How much paid traffic costs (fee, budget and what nobody explains)
Traffic management costs from R$ 1,500 to R$ 20K per month in fees, and the media budget is paid separately. The difference between the two, how much to actually invest, when paid traffic is not the first step and why cheap management burns budget.
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How much a website costs (and the hidden cost of the cheap one)
A website ranges from R$ 1,500 for a template to R$ 40K custom-made. What makes the price vary, why an agency’s corporate website costs what it costs, and the total cost of ownership that the cheap quote hides.
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How much branding costs (and why it varies so much)
Visual identity costs from R$ 800 to R$ 40K in Brazil. What separates a cheap logo from a brand process, why company size changes the price and when cheap turns out expensive, with a focus on B2B and industry.
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What backlinks are and why they matter for SEO
Backlinks are links from other websites to yours, and remain among Google’s main authority signals, as the 2024 API leak reinforced. What makes a link worth it, the types and attributes, what to avoid and how to earn real backlinks.
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Does traffic influence Google’s organic SEO?
Does having more visits help you climb the ranking? The short answer: traffic itself is not a direct factor, but the behavior of those who arrive through search and the authority that a site with real audience accumulates do influence organic performance. See what is myth and what is a confirmed mechanism.
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Google changes May/2026 – SEO TO GEO
Google changed: impacts on Mindbrand’s services Update for Mindbrand clients • Impacts of Google’s SEO changes • AI • Authority • Citability Strategic overview End of SEO, welcome to GEO – Generative Engine Optimization The most important point is not just that Google became “more AI”. The central point is that … Read more
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Gemini and Google Ads in 2026: what changes in campaigns
What Google’s AI (Gemini, AI Max and Performance Max) has changed in Google Ads since 2024 and what a B2B company needs to control. Updated in September 2026.
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What is Branding?
Before talking about Branding, you need to know a little about Walter Landor, because everything done is based on his legacy.
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5 benefits of digital marketing for small businesses
5 Benefits of Digital Marketing for Small Businesses Introduction: In an increasingly connected world, the importance of digital marketing has become unquestionable. For small businesses, diving into the world of online marketing is no longer an option, but a necessity. But what are the real benefits of digital marketing for these companies? 1. Unbeatable Cost-Benefit … Read more
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5 SEO Techniques to Optimize Your Sales Funnel
5 SEO Techniques to optimize your sales funnel: Build a journey of success with MindBrand! Have you heard of the sales funnel? If you want to improve the conversion of leads into clients, you have come to the right place! At MindBrand, we are specialists in building efficient and customized sales funnels, and … Read more
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