How much a website costs (and the hidden cost of the cheap one)
Direct answer: a corporate website made by an agency costs from R$ 5,000 to R$ 28,000 depending on company size and scope. With SEO structure and blog, from R$ 8,000 to R$ 40,000. E-commerce starts at R$ 12,000 and has no ceiling. Besides that: hosting from R$ 100 to R$ 300 per month and domain from R$ 40 to R$ 150 per year.
There is a R$ 1,500 website, on a template, assembled in a day. It works for those who only need to "exist on the internet". For those who expect the website to bring in customers, the math is different, and this article explains why.
The market range (2025–2026)
- Landing page: R$ 3,500 – 8,000. One page, conversion focus, form.
- Corporate website: R$ 5,000 – 28,000. Presents the company; the value grows with the number of pages, the level of design and the size.
- Corporate + SEO / blog: R$ 8,000 – 40,000. Structure designed for search, blog, more pages, structured data.
- E-commerce: R$ 12,000 – 80,000+. Catalog, checkout, integrations with inventory, payment and logistics.
- Recurring costs: hosting R$ 100 – 300/month, domain R$ 40 – 150/year, maintenance R$ 200 – 500/month when contracted.
What makes the price vary
- Type and size. Simple corporate, corporate with SEO or e-commerce are three different jobs. And a mid-sized company requires more pages, more approvals and more integrations than a startup.
- Design: template or custom. A template adapted to the brand is cheaper and faster. Design drawn from scratch, according to the brand manual, costs R$ 3,000 to R$ 12,000 more, and is what visually differentiates from every competitor that used the same theme.
- SEO structure. A website can be beautiful and invisible on Google. URL architecture, performance, structured data and content designed for search are technical work that pays for itself in traffic, or is lost if done wrong (see how much SEO costs).
- Integrations. Chat, WhatsApp, CRM, marketing automation, ERP, payment methods. Each integration is development and testing.
- Extras. Express delivery (under 30 days), Analytics setup and conversion tags, content migration, page copywriting.
Why an agency website costs more than the R$ 1,500 one
The price is not in "making the website": it is in what comes before and after:
- Before: information architecture (what goes on each page, how the visitor navigates until becoming a contact), copywriting oriented to conversion and search, design according to the brand.
- During: custom development (not dragging blocks), performance, real responsiveness, accessibility, technical SEO.
- After: tests, Analytics setup and conversion events, Google indexing, and a website you control: your code, your hosting, without depending on a monthly builder subscription that, if you cancel, takes the website down.
The R$ 1,500 website delivers the page. The agency one delivers an asset that works: it is found on Google, communicates the right brand and turns visits into contacts.
The total cost of ownership that the cheap one hides
- Redo in 1 to 2 years. The cheap website doesn’t scale. When the company grows, you can’t "just add a section": everything is redone. You pay twice.
- Traffic that never comes. Without SEO structure, the website doesn’t rank. All the investment in design becomes a page that only those who already know the company access.
- Builder lock-in. Websites on closed platforms with a monthly fee: you don’t own the code, performance is limited, and leaving means redoing.
- Low conversion. A confusing, slow page or one without a clear call to action: the visitor comes in and leaves without becoming a contact. The cost here is invisible. It is the customers you never knew you lost.
Website for B2B and industry: what changes
- The buying cycle is long and several people research before the first contact. The website needs to educate and give proof (cases, certifications, technical catalog), not just "sell".
- Integration with marketing automation to nurture the lead between the first visit and the proposal.
- Content structure that captures low-volume, high-intent technical searches: the industrial customer searches for a specific term, not a generic one.
- The website is, often, the first contact before a trade show or a public tender. It carries the credibility of the whole company.
A real case: at Fix, the single page gave way to two websites, one per brand. Today the Fix Solutions website receives 3.6 times more Google visits per day than a year earlier.
Frequently asked questions
How much does a corporate website for a company cost?
From R$ 5,000 to R$ 28,000 at an agency, depending on size and number of pages. With SEO structure and blog, from R$ 8,000 to R$ 40,000. A price of R$ 1,500 to R$ 3,000 exists, but it is for a template website, with no search structure or custom design.
Is a template website or a custom one worth it?
A template solves it for those who need a quick, cheap presence and don’t depend on the website to generate customers. Custom pays off when the website is an acquisition channel: it ranks better, converts better and scales without a redo.
How much does it cost to keep a website online?
Hosting from R$ 100 to R$ 300 per month (less, if it is a static website), domain from R$ 40 to R$ 150 per year. Evolutionary maintenance (new pages, adjustments, security updates) is optional, from R$ 200 to R$ 500 per month.
How long does it take to build a website?
From 2 to 4 weeks for a corporate website on a template; from 6 to 12 weeks for a custom website with SEO; e-commerce takes longer, depending on the integrations. Express delivery (under 30 days) usually has an additional cost.
Does the website come optimized for Google?
It depends on who does it. A serious agency website delivers the technical SEO foundation (architecture, performance, structured data). Actually ranking is continuous work, separate, and not every niche pays off, as we explain in how much SEO costs.
Can I migrate my current website instead of redoing it?
If the structure is good, yes: content is migrated and what needs it is improved. If the website is a closed, slow builder, migrating is almost the same work as redoing it. A quick diagnostic settles the doubt.
Simulate your case
MindBrand’s budget simulator shows the website range adjusted by your company size, with the custom design option, and lets you add branding and traffic (with a package discount). See also how much branding costs and how much paid traffic costs. Get to know the Website and E-commerce service.