SEO & GEO
SEO, GEO, AEO and AIO. We optimize your website for Google searches and for AI answer engines: ChatGPT, Gemini, Perplexity and Google’s own generated answers.
Search has changed. Appearing has become “being the answer”.
People still search on Google, but increasingly they ask AI assistants, and get a ready answer, with few sources cited. Those who aren’t on both fronts are left out at decision time.
As a B2B SEO agency, we work the website in four layers: technical and content SEO for Google; AEO (Answer Engine Optimization) to become the direct answer; GEO (Generative Engine Optimization) to be cited by AI models; and AIO: the code, structured data and content that make a model understand, trust and recommend your company.
SEO and AI optimization, end to end.
Technical audit
Indexing, Core Web Vitals, architecture and clean HTML, readable by Google and by AI crawlers (GPTBot, ClaudeBot, PerplexityBot).
On-page SEO
Search intent, titles, headings and optimization of each key page.
Structured data
Schema.org for organization, product, FAQ and article: what AI reads to build the answer and cite the source.
Content that becomes the answer
Your customer’s real questions, direct answers and quotable passages: the format that answer engines extract.
GEO: presence in AI
llms.txt, reference content and tracking with real data: visits coming from the AIs, AI robots’ access and the official reports from Google and Bing.
Authority and local SEO
Relevant backlinks, press and Google Business Profile: signals that still weigh for search and for AI.
From diagnosis to result.
- 01
Diagnosis
We understand the business, the funnel and the competition before suggesting any path.
- 02
Strategy
Priorities, goals and investment in a clear plan, presented before the contract.
- 03
Execution
A dedicated senior team executing, in cycles with predictable deliverables.
- 04
Report
Results, learnings and next steps, month by month.
Presence in AI: what can and can’t be measured
Our position and the step by step, straight to the passages:
- Our position on AI visibility tools
- What Google and Bing release officially
- Visits coming from the AIs in Google Analytics
- AI robots on the server and on Cloudflare
- Map by AI: what can be known about each one
- How to set up your measurement
- From SEO to GEO: from ranking to citability
- An ad on ChatGPT doesn’t replace organic presence
- TSPro case: +90% impressions in Google’s AI answers
- Fix case: 3.6x more clicks per day and page 3 → page 1 of Google
- Fix case: 5x more appearances in Google’s AI answers
- Fix case: the 4 Search Console metrics explained
AI optimization done by those who optimize their own site this way.
This site runs with structured data, semantic HTML, fast loading and an llms.txt: the same settings we apply to clients. And SEO doesn’t live in isolation: it follows the brand, the website and paid media, for a result that compounds.
Frequently asked questions
What are GEO, AEO and AIO?
AEO (Answer Engine Optimization) is optimizing to become the direct answer: snippet, voice search, AI Overviews. GEO (Generative Engine Optimization) is being cited by generative models, such as ChatGPT and Perplexity. AIO is the umbrella: the set of code, data and content that makes an AI understand and recommend your company. In practice, it is the evolution of SEO for a world in which not every search ends in a list of links.
Does traditional SEO still matter?
A lot. Google still concentrates most searches, and AI models lean on what is already well ranked and structured. Doing both is the same work, done well.
How long until it delivers results?
Technical gains and gains on existing pages appear in 4 to 8 weeks. Authority, new content and presence in AI answers take 3 to 6 months to mature, and keep yielding after that.
Can appearing in AI be measured?
In part, and with honesty about the limit. No tool has access to people’s real conversations with ChatGPT, Gemini or Claude, and AI companies don’t release that data. “AI visibility” tools work with test questions or sample panels, which don’t represent the market. What we track with real data: visits that reach your website coming from the AIs, AI robots’ access to the website, impressions in Google’s AI answers (Search Console) and citations in Copilot and Bing (Bing Webmaster Tools), along with the classic metrics of position, traffic and leads.
Let’s talk about SEO & GEO?
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