Advertising and Paid Media
Ads on the platforms, programmatic media and out-of-home managed by one number: how much each result that matters to your business costs.
Paid media is not about spending. It is about predictability.
Advertising is the strategy of promoting the brand where the customer decides. Ads are the pieces that run on the platforms: Google, Meta, LinkedIn, TikTok and more. Programmatic media and out-of-home extend the reach where search alone doesn’t get to.
Well structured, media connects the investment to a result you can measure: a qualified lead, a quote, a sale. Poorly structured, it becomes a cost without a trail. We take care of strategy, creative, delivery and optimization, always looking at the whole funnel, from click to close.
The complete media operation.
Channel strategy
Where your audience decides the purchase, and how much to invest in each channel.
Google Ads and Google Maps Ads
Search, Performance Max and display by keyword and purchase intent, plus ads on Google Maps for those searching nearby.
Meta Ads
Prospecting and remarketing on Facebook and Instagram with well-built audiences.
LinkedIn Ads
B2B targeting by job title, industry and company to reach those who decide the purchase.
TikTok Ads
Short video to reach new audiences, with creatives designed for the format.
Programmatic media
Automated media buying on networks such as Taboola and Criteo, for reach on content sites and dynamic remarketing.
Out-of-home (OOH)
Media in physical spaces, such as billboards and street furniture, planned together with digital.
Creatives and continuous optimization
Ads and landing pages made for the campaign, with tests, bid adjustment and budget reallocation week by week.
Results reports
Cost per lead, cost per sale and ROI, with no vanity metrics.
From diagnosis to result.
- 01
Diagnosis
We understand the business, the funnel and the competition before suggesting any path.
- 02
Strategy
Priorities, goals and investment in a clear plan, presented before the contract.
- 03
Execution
A dedicated senior team executing, in cycles with predictable deliverables.
- 04
Report
Results, learnings and next steps, month by month.
Guides on media channels
We write about each channel with official data. Go straight to the passage that interests you:
- Google Display: the shift to Demand Gen
- Display in B2B: targeting and exclusions
- Alternatives to Google Display (Taboola, Teads, Criteo)
- ChatGPT Ads: how the auction works
- ChatGPT Ads vs Google Ads vs Meta Ads
- Performance Max and AI in Google Ads
- Management fee and media budget
- Paid traffic for B2B and industry
Media integrated with the brand and with SEO.
The campaign uses the same message as the brand and points to optimized pages. What media accelerates today, SEO sustains tomorrow.
Frequently asked questions
What is the difference between Advertising and Ads?
Advertising is the communication strategy to promote the brand. Ads are the pieces and formats delivered on the platforms, such as Google, Meta, LinkedIn and TikTok. We work on both together and include programmatic media and out-of-home when they make sense for your case.
Which platforms and formats do you operate?
Google Ads and Google Maps Ads, Meta Ads, LinkedIn Ads and TikTok Ads, plus programmatic media (such as Taboola and Criteo) and out-of-home. The channels come out of the diagnosis, not from a fixed catalog.
What is the minimum media investment?
It depends on the channel and on your product’s ticket. We set a realistic floor in the diagnosis, because below it the campaign doesn’t generate enough data to optimize.
How soon will I see results?
Google Search usually brings leads in the first week. Prospecting campaigns and cost optimization take 30 to 60 days to mature.
Is the media budget separate from the agency fee?
Yes. The budget goes straight to the platforms; the fee covers strategy, management and creative.
Do you take over an account that already exists?
We do. We audit the current account before proposing changes.
Let’s talk about Advertising and Paid Media?
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