Fix: from a confusing brand to two brands, and Fix Solutions from page 3 to the first page of Google.
Fix Solutions and Fix Energy were born from the same business. Today they are two registered brands, each with its own website. With the brand organized, the SEO scale took the Fix Solutions website from page 3 to the first page of Google.
- Branding
- Trademark registration (INPI)
- Corporate website
- Technical SEO
The organized brand was the foundation. SEO and GEO came on top of it.
In 2023 we did the branding: we split the business into two brands and gave each one its own website. With that ready, in 2025 Fix Solutions hired the SEO and GEO scale: 16,000 pages. Google and the AI answers began to understand, for each search, what Fix is and what it solves.
- 2023 One brand becomes two, with INPI registration and a new website for each.
- 2025 Fix Solutions hires the SEO scale: 16,000 pages.
- Sep/Oct 2025 The first pages go live and the average position goes from 30 to 7 in four weeks.
- From May 2026 Visits accelerate, with the pages entering Google’s index in waves.
- Sep 2026 Record Google clicks for the period, and 5x more appearances in AI answers.
- Forecast: Jan 2027 or later End of the indexing of the 16,000 pages, based on our experience with SEO. Only Google defines the pace, and nobody knows the date. Today’s numbers are from a partial indexing.
- 3.6x
- Google clicks per day
- Jun–Sep 2026 vs. 2025
- 7,0
- average position on Google
- was 22.5 in 2025
- 72%
- of terms on page 1
- of the 1,000 terms with the most clicks
- 5x
- appearances in Google’s AI answers
- per business day, since May
Results of the Fix Solutions website (fixsolutions.ind.br), 100% Brazil, from Google Search Console. Search Console keeps 16 months of history, from June 2025 to October 2026, and that is the window analyzed. The 16,000 pages are still being indexed by Google, and these are results of a partial indexing. MindBrand’s forecast, based on SEO experience, is that it will finish in January 2027 or later; it is only a forecast, because the pace is Google’s and nobody knows the date.
A national reference in maintenance, and now also in energy.
For more than 25 years Fix has worked in industrial maintenance and engineering, motor repair, inverters, servo drives, compliance with safety standards and machine retrofit, for more than 1,000 clients across Brazil.
More recently, it began to represent ENGIE: one of the largest private power generators in the world, helping companies migrate to the free energy market and, according to ENGIE, save up to 40% on the electricity bill.
- +25
- years of Fix in operation
- +1.000
- clients served
- 2023
- start of the partnership with MindBrand
- 2
- brands with their own positioning
Previous agencies, and a website that confused the client.
In 2023 Fix came to us in a negotiation round with 15 agencies. It had already been through previous agencies without finding what it was looking for, and reached MindBrand through a referral from a mutual client. The last agency had delivered what you see beside: a single green page, with a generic logo that did not represent the real size of the company.
The problem was not only aesthetic. Fix already sold two very different services: industrial maintenance and representation of ENGIE in clean energy, mixed on a single page. There was real synergy between the audiences (the same type of industry buys both), but, upon entering the website, the visitor was lost: clean energy sales, or industrial maintenance?
Separate the businesses: not choose one of them.
Instead of merging everything into a single brand or dropping one of the businesses, we recommended the opposite path: give each one the brand it deserved. We did the rebranding of Fix Solutions and created Fix Energy from scratch: two brands, each speaking to its own market, keeping the name Fix as the link between them.
2 brandings, 2 registrations, 2 websites and the SEO foundation for both.
Fix Solutions
fixsolutions.ind.brRepair of motors, inverters, servo drives and UPS units; compliance with NR-10 and NR-12 (Brazilian workplace safety standards); machine retrofit. Fix’s original business, now with a brand worthy of the 1,000+ clients it serves.
- Rebranding: a new identity on a name the market already recognizes
- Trademark registration with INPI
- New corporate website (fixsolutions.ind.br)
- Technical SEO with 30 priority keywords
Fix Energy
fixenergy.com.brEnergy efficiency analysis, decarbonization and migration to the free market, with ENGIE, the largest private energy generator in the world, as a partner. A brand that did not exist until this project.
- Branding from scratch: name, visual identity and tone of voice
- Trademark registration with INPI
- New corporate website (fixenergy.com.br)
- Technical SEO with 30 priority keywords
Where the scale investment went: both brands have the SEO foundation ready, and the scale (the 16,000 pages) was concentrated on Fix Solutions, where the financial return is faster. Fix Energy competes for more competitive terms and is prepared for a next phase, when the investment justifies it.
The layout had to convince those who already buy from Fix.
Fix’s client base already includes heavyweight industries. The positioning and design of the two brands were built to speak to this audience: not to a startup.
One brand became two, and neither of the two looks like the old one.
From two brands to the first page of Google, and to AI answers.
With the rebranding live, in 2025 Fix Solutions hired MindBrand for the next step: scaling organic visibility. We delivered 16,000 pages, all made with SEO and GEO techniques, to rank on Google and be citable in AI answers. Google began to show Fix to those searching for parts, repair and electric car chargers.
Fix went from page 3 to page 1 of Google and receives 3.6 times more visits.
- 6.3x
- appearances on Google per day
- 86 → 540
- 660
- clicks in September 2026
- record, 3.8x Sep 2025
- 63%
- of clicks on desktop
- on Google
- 1,7
- average position for electric car charger repair
- 1st place on Google
63% of Google clicks come from desktop, and so do 71% of the appearances in AI answers: it is the profile of the industrial buyer, who researches at work, on the big screen, looking for a part code or a specific service.
72% of the terms in which Fix appears are already on the first page.
Total analyzed: 1,000 terms (keywords) with the most clicks on Google.
| Terms in which Fix appears on Google | % of terms | Share of clicks |
|---|---|---|
| In the top 3 | 11% | 13% |
| Positions 4 to 10 | 61% | 86% |
| Page 2 (positions 11 to 20) | 12% | 1% |
| Page 3 onward | 16% | 0,3% |
Below the first page, the term hardly generates visits. The terms between positions 4 and 10 (61% of the total) are the biggest potential: in the top 3, the click rate is 7.1%, against 4.7% in positions 4 to 10.
In this table, absolute values omitted to preserve the client’s data: it shows only percentages and the total number of terms. Source: Google Search Console, Jun 7, 2025 to Oct 6, 2026, the 1,000 terms with the most clicks. Google does not list very low-volume terms, so the real total is larger.
This is MindBrand’s SEO and GEO work: from ranking to citability, with pages that Google ranks and that AI answers can read and cite.
Search Console shows the pages entering Google’s index in waves until July, and the indexed base at around 10,000 pages since then, while position and visits kept growing. In the screenshot below, from Oct 11, 2026, there are 9,662 indexed pages and 10,702 not yet indexed. As the process has not finished, today’s result is partial.
First Fix went up in position. Then, from May 2026, the visits came.
Between September and October 2025 the weekly average position of the Fix Solutions website went from 30 to 7 in four weeks, and since then it has stayed on the first page. Clicks per day took longer: they grew month by month since May, and September 2026 was the best month of the period.
Source: Google Search Console of the fixsolutions.ind.br website, Jun 7, 2025 to Oct 6, 2026. Average clicks per day in each month; the labels show the five months of growth (May to September 2026).
16 months of SEO in Search Console: visits and the showcase grew together.
Google’s own chart shows the weekly evolution of clicks (blue) and impressions (purple) of the Fix Solutions website. All numbers are 100% Brazil: Fix’s SEO was done for the whole country, and Fix serves industries across the national territory, not a single city. For over a year the two lines barely moved; from May 2026 both rise together, and in September they reach the highest point of the series. In SEO, this is how the work shows up: first the position, then the showcase, then the visit.
How many times someone saw Fix on Google and clicked to enter the website. It is the visit that actually arrived.
In 16 months, and now at 3.6 times the daily pace of a year earlier.
How many times the website appeared in the results, with or without a click. It is the showcase: it shows how many people had Fix in front of their eyes.
The purple line of the chart follows the blue one: more showcase, more visits.
The click-through rate: of every 100 times Fix appeared, 3.7 became a visit. The more the result matches what the person is looking for, the higher it is.
Strong for an average position of 8.6, because a good part of the searches are for a specific part and for charger repair, from those who already know what they need.
At what height of Google’s list the website appears, on average. Position 1 is the top, and from 1 to 10 is the first page.
It is the average of the 16 months, 100% Brazil, and includes the period before the turnaround. From June to September 2026 it was 7.0, against 22.5 in 2025.
For electric car charger repair, Fix is in 1st place on Google, with an average position of 1.7.
The vehicle charger repair page has an average position of 1.7 in that search, with a 19% click rate, and appears on the first page for searches by brand and model, such as wallbox and BYD chargers. Beside it, the parts catalog is the website’s largest entry point: 973 product pages have already received clicks from Google.
Source: Google Search Console, Jun 7, 2025 to Oct 6, 2026, pages with the most clicks (97% of the period’s total). The product pages are, on average, at position 6.4.
The scenario helps: Brazil passed 1 million electrified cars in September 2026 (ABVE data), and the demand for charger repair follows this growth.
Today Google’s AI answers (AI Overviews and AI Mode) cite the Fix website 5 times more than in May.
According to Google’s own report, the Fix Solutions website was the source of a Search AI answer more than 6,200 times between May 18 and early October 2026, with more than a thousand pages of the website already cited. In September the presence jumped: from 356 to 594 appearances per week in three weeks.
That report shows when the website appears, and Google does not report how many clicks come from AI answers. To understand what it measures, and what no tool can measure, see the generative AI report in Search Console and how to set up your measurement, in practice. The same report is in the TSPro case.
Source: Google Search Console, performance report on generative AI features in Search, fixsolutions.ind.br, May 18 to Oct 6, 2026 (measurement available since May 18). Each bar is one week.
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