ChatGPT Ads
Ads in ChatGPT for B2B companies, at the moment the buyer asks, compares suppliers and decides. With a controlled pilot, honest measurement and without dismantling what already works.
The B2B buyer now researches by conversing.
Since August 2026, Brazilian companies can advertise on ChatGPT. The ad appears right below the answer, marked as sponsored, when the conversation relates to what you sell. There are no keywords: the system understands the buyer’s situation from natural-language descriptions, the context hints.
It is a new channel, with an auction that is still not very contested and measurement under construction. That is why we work with a controlled-budget pilot, a clear learning goal and measurement set up before the first click. And always together with what decides the supplier shortlist: appearing in the answer itself, which is GEO (Generative Engine Optimization) work.
When ChatGPT Ads enters the plan.
A sale that requires explanation
High ticket, technical product, software or consultative service: the buyer compares options before talking to anyone.
Competitor cited, you not
When ChatGPT lists suppliers in your category and your company is left out, the ad is a way to get back to the table while the organic work moves forward.
Google Ads already running
You already have media that works and want to test a new channel with a separate budget, without taking from what delivers results.
Account created, campaign stopped
Ads Manager suggests a ready-made campaign, but the image, text and destination assembled automatically rarely match the offer.
Fear of spending without measuring
Without a pixel with consent, UTMs and CRM integration, the pilot ends without an answer. Measurement comes before the ad.
When it doesn’t fit
Financial, health and legal services are, in general, prohibited in Brazil. Low margin and impulse purchases also yield little. In those cases, we tell you before you spend.
From the eligibility test to the report.
Eligibility check
We confirm whether your category can advertise in Brazil at this stage, before any investment.
Organic presence test
Fixed questions from your category asked to ChatGPT to see whether you appear and who appears in your place. It is a sample, not a count of mentions, and we make that clear.
Buyer conversation map
Your customer’s real buying situations become ad groups and context hints: what, for whom and when.
Campaign structure and bids
Objective, locations, budget, manual bid or maximum results, adjusted to the pilot’s goal.
Ads and original images
Title, description and image made to continue the task of the person researching, not to interrupt.
Dedicated landing page
A page that answers the same question that generated the click. Ads Manager itself rejects the home page as a destination.
Measurement with LGPD (Brazil’s data protection law)
Standardized UTMs, the OpenAI pixel only after consent, Conversions API and CRM integration.
Report together with the media
ChatGPT Ads side by side with Google Ads and LinkedIn Ads: cost per click, contacts and lead quality, with no vanity metrics.
GEO integration
The ad amplifies; presence in the answer sustains. We work both sides when it makes sense.
A pilot with a beginning, a middle and a decision.
- 01
Diagnosis
Category eligibility, organic presence, offer and landing page.
- 02
Pilot
Controlled budget, starting from the panel’s minimum of R$ 40 per day (Brazilian reais), with a defined learning goal.
- 03
Measurement
From 4 to 6 weeks reading clicks, the right conversations and qualified contacts, cross-checked with the CRM.
- 04
Decision
Scale, adjust or stop. If the channel doesn’t serve you, the recommendation is to stop.
The complete guide to ChatGPT Ads in Brazil
Go straight to the passage that answers your question:
The ad sits below the answer. The choice happens inside it.
Those already in the organic answer gain reach with the ad. Those left out pay to be reconsidered. That is why we treat ChatGPT Ads together with SEO, GEO and the media you already have.
Frequently asked questions
How much does it cost to advertise on ChatGPT?
The media budget goes straight to OpenAI and is separate from the agency fee. In Brazil, the panel requires a minimum daily budget of R$ 40, and OpenAI doesn’t publish reference values by industry. The real cost per click only appears once the campaign is running, so we start with a controlled-budget pilot.
Is it possible to appear inside ChatGPT’s answer?
Not by paying. The ad appears below the answer, marked as sponsored, and doesn’t influence what ChatGPT answers. Appearing in the answer is organic work, on content, structured data and authority, which we do in the SEO and GEO service.
Can my company advertise on ChatGPT?
It depends on the category. Outside the US, financial and health services are, in general, prohibited, and legal services are prohibited. In the testing phase, OpenAI prioritizes consumer goods, local services, digital products and education. We check eligibility before any investment.
Does it replace Google Ads?
No. The reach is still smaller and there is no official benchmark. We recommend testing with new budget or a small part of the budget, without taking from what already delivers results.
Is it too early to invest?
A new channel usually has a less contested auction, but also little reference on results. It makes sense to enter early to learn with control: a small pilot, a clear goal and measurement ready.
Can I hire only ChatGPT Ads?
You can. Even so, we look at the whole, because the result depends on the landing page, on measurement and on how the channel works with Google Ads, LinkedIn Ads and organic presence.
Do I need to change anything on the website to advertise?
Usually yes: a specific landing page, because the panel doesn’t accept the home page, and a cookie notice with a consent option before activating the OpenAI pixel, plus the Privacy Policy citing OpenAI.
Let’s talk about ChatGPT Ads?
Fill in the form and we will get back to you to understand where you are.